“My biggest aha moment from the product.ai research report came when I read an important suggestion it made. It suggested enhancing the operational framework we have for context usage in our AI research repo by incorporating each block’s class and the tool calls it feeds into. That turned out to be the piece we were missing. In our first benchmark run, the structured approach read fewer files repeatedly but still spent more tokens overall, because it verified its work by re-reading everything it had just built. Declaring which tool each block feeds into means verification becomes running that tool and reading the result, instead of re-reading the block. And tagging each block with a class lets the agent skip whole categories of context it does not need for the current task, which is where most of our excess tokens were going. Two small metadata fields address both halves of the cost we measured.”
17 years verifying facts on the web.
Axioms.ai is a bootstrapped, profitable AI research and verification company in Los Angeles. Founded in 2009, our 16-person team earns roughly $20M in annual revenue as of October 2026, with zero venture capital, zero outside board seats, and zero ad-network conflicts.
Where we came from · 2009-2026
Building the verification layer of the internet.
We were founded in Los Angeles in 2009, originally as Demand.io, on the simple premise that online commerce claims should be tested against primary outcomes rather than taken on faith.
In the 2010s we built SimplyCodes, our community-verified savings platform. Across 500,000+ merchants and 75M+ promotions processed daily, SimplyCodes combines real shopper outcomes with automated verification to prove which promo codes actually work at checkout. It generates over 95% of our roughly $20M in annual revenue and funds our AI research out of operating profit.
Testing millions of live offers taught us where marketing claims diverge from reality and gave us an independent economic engine. Instead of chasing venture rounds or selling ad placements inside AI answers, we invested that cash flow into building Axioms.ai and Product.ai.
operating history in Los Angeles since 2009, profitable for over a decade.
approximate annual revenue, 100% founder-owned with $0 in venture capital.
team members, each owning an end-to-end company mission.
merchants tracked across $1B+ in annual verified checkout volume on SimplyCodes.
Company figures as of October 2026.
One company, three surfaces
How Axioms.ai, Product.ai, and SimplyCodes fit together.
We separate our foundational verification research, our consumer shopping platform, and our checkout savings engine so every audience gets a focused tool backed by the same underlying standard.
Axioms.ai
axioms.ai
The parent company and applied AI research lab. Axioms.ai builds the universal Truth Graph, our 5-step Axiomatic Distillation Protocol (ADP v4.4), cross-domain AI hallucination benchmarks, portable Truth Packs, and the upcoming MCP and REST verification gateway for developers.
Explore our methodsProduct.ai
product.ai
Our consumer shopping intelligence platform and the first live vertical powered by the Truth Graph. Shoppers use Product.ai to read open category buying guides distilled from thousands of source-checked axioms and apply to our private beta to test AI product claims against primary sources.
Visit Product.aiSimplyCodes
simplycodes.com
Our community-verified coupon and checkout savings service used by millions of shoppers across 500,000+ stores. SimplyCodes generates over 95% of company revenue (~$20M annually as of October 2026), funding Axioms.ai and Product.ai independently without outside investors or sponsored rankings.
Visit SimplyCodes- 2009
Demand.io founded in Los Angeles.
- 2010s
SimplyCodes scales community checkout verification.
- 2026
Product.ai and Axioms.ai bring source-checked axioms to AI answers.
The Alpha Team · Human verification
105 active members pressure-testing our work.
Models alone miss lived domain nuance. Across our Alpha Team, 105 active domain specialists, builders, shoppers, and creators test early products, challenge Truth Graph axioms against primary experience, and tell us directly what breaks (counted October 2026).






Product Labs
Small-group working sessions where clinicians, engineers, researchers, and category specialists put a domain’s axioms on the table and try to break them. When a member catches a bad assumption, we take it back to primary sources and update or retire the record.
Your hardest question, distilled
Members can submit a tough mechanism or research question they are stuck on. For selected questions, our team runs the Axiomatic Distillation Protocol (ADP v4.4) at no cost and returns a cited report, yours to keep and use in any AI workflow.
Free membership, paid Missions
Alpha Team membership is free by application and never a sales funnel. Missions are paid under a separate agreement, select missions are reserved for members, and membership is never a hiring channel.
Learn about the Alpha TeamADP Research Desk · Member voices
What happens when members test our research.
Alpha Team members submit hard domain questions to our Axiomatic Distillation Protocol (ADP) desk and pressure-test our developer and verification tools directly.
“The answer surprised me, and it deserves its own piece. The short version: people didn’t decide when they had enough facts. They decided when a door opened or a deadline landed. And when they stuck with a choice despite new facts, the reasons on record weren’t pride. They were promises, refusals, and the real cost of moving.”
“My agent works for me, not a merchant or ad network... Our work in progress, while the business model of the internet pulls the other way.”
“I know when other models are giving me BS. I kept guiding the other models. Yours got there in one shot.”
“First time I could step into an AI company and wholeheartedly say I love what these people are doing.”
Golden Hour · Monthly at HQ
14 Los Angeles sessions from March to October 2026.
Golden Hour is our free monthly evening salon on the first Wednesday of every month at our Santa Monica and West LA headquarters on Wilshire Boulevard. Alongside 8 Golden Hours and 6 private Product Labs between March and October 2026, local builders, researchers, and Alpha Team members gather for live project demos, debates, and hands-on product tastings.





Golden Hour 007, Golden Hour 008, and Alpha Team sessions at our Wilshire Boulevard headquarters (Santa Monica / West LA), and Golden Hour 006 in Los Angeles · Event photography by The Lou Effect and the Axioms.ai team.
The team · 16 people
16 people owning every domain end to end.
We operate as a small, high-autonomy team in Los Angeles with no middle management and no permission culture. Every person owns an end-to-end part of the system across Axioms.ai, Product.ai, and SimplyCodes (15 public profiles shown; roster as of October 2026).
01
Michael Quoc
CEO & Founder
Founded the company in 2009; leads its AI strategy and its patent-pending verification method.
02
Bri Stanback
Chief Architect and Deputy to the CEO
Leads engineering delivery to revenue and runs the company when the founder is away.
03
Amanda Lasnik
Founding Designer
Owns how source-checked evidence looks, feels, and behaves across every Product.ai and Axioms.ai surface.
04
Dakota Nunley
Head of Search Product
Owns how Product.ai and SimplyCodes show up in Google and in AI answers.
05
Karen Spinner
Head of Applied AI Research & Technical Narrative
Runs research and evals, and publishes our technical content.
06
Isaac Sornborger
Principal Engineer
Leads production engineering, the infrastructure that keeps Product.ai and SimplyCodes running.
07
David Guzman
Creative Director
Concepts, directs, and designs the brand and visual identity across Axioms.ai and Product.ai end to end.
08
Jessica Ho
Product Manager, Truth Graph
Owns the Truth Graph end to end, from its public pages to the rules AI agents crawl.
09
Tess Fenn
Director of People & Community
Brings the right people into the company’s orbit and runs the Alpha Team community.
10
Andrei Costa
Backend Fortress Lead
Owns the core backend services and the system that checks whether a coupon works.
11
Max Arias
Frontend Fortress Lead
Leads frontend engineering across the extension, the web apps, and the blog.
12
Spencer Seay
AI Systems Operator, Office of the CEO
Builds and runs the internal AI systems the team’s agents and automations depend on.
13
Colin Hurd
Head of Core Operations
Turns the company’s office, IT, and vendor operations into systems anyone can run.
14
Kelli Schall
Operations Lead
Leads content operations and turns manual catalog work into systems that check themselves.
15
Rey Bangas
Content Operations Director
Designs falsifiable assessment instruments, runs the hiring pipeline, and verifies operational launches across HQ.
Common questions
Frequently asked questions
How do Axioms.ai, Product.ai, and SimplyCodes fit together?
Axioms.ai is the parent company and applied AI research lab, founded in Los Angeles in 2009 (originally as Demand.io). It builds the universal Truth Graph, our 5-step Axiomatic Distillation Protocol (ADP v4.4), cross-domain AI benchmarks, portable Truth Packs, and the developer verification gateway. Product.ai is our consumer shopping intelligence vertical powered by the Truth Graph. SimplyCodes is our community-verified checkout savings platform, and it generates over 95% of our roughly $20M in annual revenue.
How is Axioms.ai funded and owned?
Axioms.ai is 100% founder-owned and bootstrapped, with $0 in venture capital, zero outside board seats, and zero ad-network placements inside AI answers. Operating profit from SimplyCodes, across 500,000+ merchants and $1B+ in annual verified checkout volume, funds our 16-person research and engineering team directly (figures as of October 2026).
What is the Alpha Team, and how do paid Missions work?
The Alpha Team is our community of 105 active domain specialists, builders, clinicians, researchers, and creators who stress-test Truth Graph axioms and early tools in Product Labs. Membership is free by application and never a hiring channel or sales funnel. Missions are scoped, paid contract projects governed by a separate agreement, with select missions reserved for Alpha Team members.
How do free Axiomatic Distillation Protocol (ADP) research reports work for Alpha Team members?
Alpha Team members can submit a hard domain or mechanism question to our ADP Research Desk. For selected questions, our team runs our 5-step Axiomatic Distillation Protocol (ADP v4.4) at no cost and returns a source-checked report that the member can keep and use in their own work or AI workflows.
What is Golden Hour, and where is Axioms.ai headquartered?
Golden Hour is our free monthly evening salon, held on the first Wednesday of every month for builders, researchers, and Alpha Team members, with live demos, debates, and working sessions. Our headquarters sits on the Santa Monica and West LA border at 12100 Wilshire Blvd., Ste. 950, Los Angeles, CA 90025.
General inquiries
contact@axioms.aiPress & media
press@axioms.aiPartnerships & research
partners@axioms.ai12100 Wilshire Blvd., Ste. 950 · Los Angeles, CA 90025